SHARK WEEK

People have always been mesmerized by the mammoth maw of the legendary Great White. Stories of these formidable predators are as old as history, and once upon a time these gentle giants were mostly feared. But as we learned more about sharks, research revealed that they’re crucial to maintaining ocean ecosystems—and that they’re really not a threat to people.

This year’s Shark Week collection pays tribute to the rulers of the ocean by featuring their iconic jaws loud and proud. With Shark Week shades available in Fort Knocks, Premiums, and Kids Premiums, plus three new Shark Week shirts, there’s something for everyone! For a haul this size, you’re gonna need a bigger boat.